Buying Guide

How to Choose & Measure for Men's Ethnic Wear

Ethnic wear is an investment. This guide helps you measure correctly, choose the right garment for every occasion, and order with complete confidence.


1. Kurta & Kurta-Pajama Sets

The kurta is the cornerstone of men's ethnic dressing — versatile enough for a casual gathering and refined enough for a festive occasion. Key fit points:

  • Chest: Should fit comfortably with 1–2 inches of ease. Avoid both pulling and excess bagginess.
  • Shoulder: The seam should sit exactly at the edge of your shoulder — not hanging down the arm.
  • Length: Standard kurta length falls to mid-thigh. Longer styles (knee-length) suit formal occasions.
  • Sleeve: Full sleeves should reach the wrist. For comfort in warmer months, opt for half-sleeve styles.
Pro Tip: If you are between sizes, size up for kurtas worn over pyjamas or churidars. Size down for slim-fit styles intended to be worn untucked over jeans.

2. Sherwani

The sherwani is the definitive garment for weddings, engagements, and major ceremonies. Fit is everything — a well-fitted sherwani commands presence.

  • Chest: Measure with a thin innerwear. Sherwani chest allowance is typically 1 inch — snugger than a kurta.
  • Length: Sherwani length ideally falls to just above the knee (46–52 inches depending on height).
  • Shoulder: Critical for a sharp silhouette. A dropped shoulder seam makes even premium sherwanis look ill-fitted.
  • Paired with: Churidar pyjama (fitted at ankle) or straight salwar. Churidar gives a more formal, elongated look.
Pro Tip: If you are ordering for a wedding, order at least 3 weeks in advance to allow time for any alterations. Reach out to us for customisation options.

3. Bandhgala Suit

The bandhgala (also called Jodhpuri suit or Nehru collar suit) bridges traditional and contemporary. Perfect for cocktail functions, receptions, and formal events.

  • Jacket fit: Should button closed with 1 inch ease at the chest. No pulling or wrinkling at the buttons.
  • Length: Jacket falls to the hip (approx 28–30 inches). Trouser should be well-pressed with a clean break at the shoe.
  • Shoulder: Structured shoulder seam must sit precisely at your shoulder point for a sharp, formal silhouette.
Pro Tip: Pair with matching or contrast trousers. A pocket square and mojris complete the look effortlessly.

4. Nehru Jacket

A Nehru jacket layered over a plain or printed kurta is one of the most versatile looks in men's ethnic dressing — appropriate for Diwali parties, mehendi ceremonies, or festive family events.

  • Fit: Should sit close to the body without restricting movement. 1 inch ease at chest over a kurta.
  • Length: Typically falls to the hip (24–28 inches). Longer styles create a more formal look.
  • Fabric choice: Brocade and velvet for evening events; cotton and linen blends for daytime functions.

Fabric Guide by Season & Occasion

Fabric Best For Season
Cotton Casual & festive daily wear Summer / Year-round
Linen Blend Casual kurtas, outdoor events Summer / Monsoon
Chanderi / Silk Blend Festive wear, Diwali, Eid All seasons
Georgette Flowy sherwanis, ceremonial All seasons
Velvet Sherwanis, Nehru jackets, receptions Winter
Brocade / Jacquard Ceremonial sherwanis, groom wear Winter / All seasons

Still unsure what to pick? We're happy to help.
vagadsethnic@gmail.com